Neon Signs

The first neon business sign in America was right here in Los Angeles in 1923. One hundred years later we are still creating this iconic type of signage for the business and creative arts industry. There’s something magical in the glow of neon that brings a warmth to an urban environment. Here at American Signs we still practice the art of creating neon signs that stand out and make a bold statement.


Why Neon?

In a landscape of ever increasing LED signs and lighting, Neon is a real stand-out sign type. There are many unique aspects of neon, here are a few:



  1. Distinct Glow: Neon signs produce a bright, vibrant glow that is difficult to replicate with other types of lighting. The light comes from the ionization of gas within the glass tubes, and the color can vary depending on the gas and coatings used inside the tube. Neon gas emits a characteristic red light, while other gases like argon, krypton, and xenon can produce different colors.
  2. Customizable Artistry: Each neon sign is crafted by bending glass tubes into shapes, letters, or designs. This process allows for high levels of customization, making each piece unique. The artistry involved in designing and fabricating neon signs is a highly skilled craft.
  3. Retro Aesthetic: Neon signs have a nostalgic feel that harks back to the mid-20th century, making them popular for businesses looking to convey a classic or retro vibe. This aesthetic appeal adds a layer of allure to establishments such as diners, theaters, and bars.
  4. Visibility in Darkness: The intense brightness and distinct colors of neon signs make them highly visible in low-light conditions, which is why they are commonly used for storefront advertising and outdoor signs.
  5. Atmospheric Impact: Beyond mere advertising, neon signs often contribute to the ambiance of a space, offering a warm, inviting glow that enhances mood and decor.
  6. Durability and Longevity: When made and maintained correctly, neon signs can last for many years—even decades—despite being made of glass. They are also relatively energy-efficient, as they can produce a greater level of light per unit of power compared to some other light sources.
  7. Versatility: Neon can be used indoors and outdoors and is effective in both settings, offering versatility in application.
  8. Cultural Iconography: Neon signs have become ingrained in popular culture, often associated with the glamor of Las Vegas, the nostalgia of Route 66, or the bustling streets of cities like Tokyo and Hong Kong.

Despite the advent of LED technology, which offers similar benefits in terms of brightness and energy efficiency, neon signs retain a unique charm due to their handmade quality and the soft, warm light they emit. This blend of functionality, beauty, and nostalgia continues to make neon signs a beloved choice for businesses and artists alike.


Talk to our professional design team about design needs for your next project.