The dominant aspect of the Los Angeles urban landscape is signage. If your looking to stand-out with your business, exterior signs are absolutely essential. One of the major mistakes we have seen new business owners make over the last 20 years is to forgo an exterior sign or “make do” with a temporary sign and never upgrade to a permanent sign. Potenital customers see you as a temporary or “pop up” business.  As local business owners, we get it. It’s expensive to launch a new business and often this main aspect of reaching out to the community is overlooked. Having a clear and effective exterior sign is a great way to inform the community not only of your business, but it also provides a reminder daily to the customers that observe it. Your exterior sign should reflect the interior of your business and also the style of your brand.